Product + Price Discovery = Often Video-Enabled… YouTube Taobao Many USA Consumers View YouTube 1.5MM+ Active Before Purchasing Products Content Creators Source: YouTube (3/16, 5/18), Alibaba (3/18), Right image: South China Morning Post (2/18). Note: Many USA customers refers to data in a report published by Google, based on Google / Ipsos Connect, 85 YouTubeSports Viewers Study conducted on n = 1,500 18-54 year old consumers in the USA in 3/16.