Social Media = Ad Engagement Rising…Facebook E-Commerce CTRs Rising Facebook E-Commerce CTRs (Click-Through Rates) 4% l loba 3% 3% R, G CT e rc 2% mme Co - 1% E 1% book e c Fa 0% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 2016 2017 2018 Source: Facebook, Nanigans Quarterly Facebook Benchmarking Data. Note: Click-Through Rate is defined as the percentage of people visiting a web page who access a hyperlink text from a particular 74 advertisement. CTR figures based on $600MM+ of ad spend through Nannigan’s platform.