Google Personalization = Queries… Drive Engagement + Customer Satisfaction Query Growth (2015 -2017) Data-Driven Personalization 1000% 900% 800% 2017) - 15 20 ( al 600% lob G , h t w o r G 400% y er u Q le g o 200% o G 65% 60% 0% __ Should I __ For Me __? Near Me* Source: Google (5/18). Note: Google queries only personalized for geo-location data. *Reflects mobile queries, where location data is readily available / important. 192